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IMC Toys Launches New Toy Line in Austin with a Fun-Filled Pop-Up Event!


Imagination came to life as IMC Toys, the beloved toy company, unveiled its newest toy line in a magical pop-up event held in Austin, Texas. With the creative expertise of Lauren from Eclipse Event Co., this whimsical occasion was brought to life. Let's embark on a delightful story that unfolds with a cupcake shop, vibrant decorations, playful activities, and cherished memories.

In the Heart of Austin, a charming cupcake shop named Hey Cupcake at Airport became the perfect venue for this extraordinary event. Situated within walking distance of the Children's Museum, it provided a local touch to the festivities. The sweet aroma of freshly baked cupcakes filled the air, enticing families to follow their noses and discover the enchanting world that awaited them.


Claudia from Kitsch Event Styling, the mastermind behind the event's decorations, transformed the space into a vibrant wonderland. The bright and lively color palette mirrored the playful nature of the toys. The venue was adorned with unique rentals, each carefully selected to elevate the atmosphere. Claudia's expertise ensured that the decorations stood strong against the wind, thanks to the clever use of sandbags and nano tape

As children and their families entered the pop-up event, their eyes widened with excitement as they spotted a bubble machine. Delicate spheres floated in the air, capturing the attention of every little adventurer. The bubbles worked like magic, drawing kids in like magnets and sparking bursts of joy and laughter. This simple addition, made even more special by reusing bubble mix from a previous corporate picnic, showcased the event's commitment to fun and reimagining the joy of play.


The main attraction of the event was, of course, the opportunity for children to acquire a new toy from IMC Toys' latest line. With the purchase of a special cupcake, kids received a delightful surprise—a brand-new toy to call their own. The area was adorned with kid-friendly tables and chairs, inviting the young ones to gather, interact, and delve into imaginative play with their cherished new treasures.

No celebration would be complete without capturing precious moments. A captivating photo op awaited families, urging them to strike a pose and immortalize their joy-filled experiences. Against colorful backdrops and alongside their newfound toys, children and parents alike smiled, giggled, and clicked away, capturing memories that would be cherished for years to come.

In the spirit of togetherness, the event organizers and their dedicated vendors, including Hey Cupcake at Airport, Kitsch Event Styling, and Premiere, worked tirelessly to create an experience that would be etched in the hearts of everyone who attended. Families left the pop-up event with smiles on their faces, new toys in their hands, and memories that would last a lifetime. IMC Toys' Austin adventure proved that with a dash of imagination, a sprinkle of creativity, and a cupcake or two, dreams can truly come true.


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